“The Key”is is the third fragrance released by Justin Bieber. It has been cleverly marketed via social media like twitter, instagram, and a new single “Heartbreaker.”
The video was shot in Copenhagen [see attached YouTube url below]. “The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams,” Bieber said of the fragrance in an interview with People.
“The Key” is described as “energetic with a sexy splash of sparkling freshness,” featuring notes of citrus and berries, as well as jasmine and vanilla. The results are pretty fruity and floral musk. Justin’s latest fragrance is available now at Macy’s and other department stores.
To clear up any confusion on what the fragrance is about Justin tweeted “the fragrance is clear liquid.”
Justin Bieber ‘The Key’ Fragrance Commercial [click below for video]