Justin Timberlake’s tequila project just matured a little bit. 901 Tequila, along with its importer Palm Bay International, announced the launch today of reposado and añejo aged expressions, joining the existing 901 Silver (blanco) label that launched in 2009.
At an New York City launch party in 2009, Timberlake’s business partner, 901 president Kevin Ruder told the N.Y. Drinks Examiner that the brand wasn’t going to rush into aged expressions, and wanted to take their time to get the blanco established. The duo appears to have been true to their word. 901 Reposado and 901 Añejo launched July 1st of this year in New York, New Jersey, Florida, California, Pennsylvania, Massachusetts and Illinois. The company said in its press statement that a nationwide launch is scheduled for this fall.
Made from 100 percent Blue Weber agave, and triple distilled for a smooth, clean product, 901 is produced near Guadalajara, Jalisco in the heart of tequila country (NOM 1173, Corporativo Destileria Santa Lucia, which also distills Amate and El Conquistador tequilas, among others.) The Reposado (“rested”) tequila is aged in American new oak barrels for at least 8 months ($45), while the Añejo (“aged”) sits in the barrels for at least 18 months ($50).