It’s no big secret that we live in a fast-paced world, and for parents, it can feel even faster. Between working, making sure our kids get to school on time, and then to soccer practice or dance recital, we sometimes skip the big stuff, including problems we may not have the answers to. Some of the most important things we should consider, may get pushed aside in our hectic, demanding schedules. We risk overlooking crucial things that help define our child’s character. This is where KidsintheHouse.com comes in, a website of parenting resources that devoted three years interviewing world-renowned parenting experts and getting their advice on video to use as a go-to reference for parents who need answers now.
KidsintheHouse.com is about understanding. If straight parents have a gay child, for instance, they can watch a video and get expert advice from gay parents. This is a wonderful concept about going beyond what we ourselves may know and feel, and experience someone else’s story. Not only that, but through video, we get a real sense of the person we are seeking guidance from – their facial expressions, their tone, their energy. There is always something new to learn, after all, no matter how old we are. While children look to parents for support and guidance, adults may not have all the answers, for no one person experiences everything there is to experience.
I recently spoke with the founder, Leana Greene, about how such an amazing collaboration came about.
What motivated you to create KidsintheHouse.com?
I realized a need for a different type of parenting resource myself and I realized there was a gap in the market that nobody was filling. There are so many great experts out there with great advice but it’s hard to get the time to do the research and read all the books when you are busy being a parent. I wanted to figure out an easy way to get quick and credible information to parents the minute they need it.
There are a number of parenting sites that are popping up, what makes KidsintheHouse.com so unique?
KidsintheHouse.com is unique because we are video-based. We also have more experts than any other site, so we can give parents multiple views on their problem. We interview parents who have walked the walk and lived through an experience and have hard-earned wisdom to share. We also have over 8,000 videos where we cover everything from getting pregnant to getting into college, including special needs and adoption.
Why such an emphasis on video?
Sometimes when you see someone explain something, it’s easier to understand and you feel more of a connection to what they are saying. When you see a video of someone, you instinctively know if this is somebody you can relate to and if you can trust their advice. Video enables you to quickly hear from a lot of people. For really busy parents, you can just listen to the videos while you are driving or putting on your make-up. I used to spend a lot of time at parenting lectures and I always felt really inspired afterwards to deal with the new day. It can sometimes be hard to feel inspired by a book; if you are being a parent and working all day, you tend to fall asleep!
What did you do from day one step-by-step to build so many unique visitors and such a large mailing list?
We’ve been extremely fortunate that a lot of the experts and parents involved with the project believe so strongly in the work of KidsintheHouse.com. Our contributors know KidsintheHouse.com hosts their videos and also the work of their colleagues and that it will ultimately make the world a better place. With that said, they help spread the word. When something is really making a difference, people want to share it.
One of the features I love about your site is the vertical you have for same-sex couples. Why did you feel that was necessary?
I think that there are not a lot of resources out there for gay parents and parents of gay children. I have a lot of friends that are gay parents and they are some of the best parents because they had to work so hard to become parents. Being a gay parent can sometimes be harder because you have to show the world that being a gay parent is okay. I think that parents of gay children need support because gay children with straight parents don’t have anyone who can really understand or relate to what they are dealing with.
Were you afraid at any moment that having a same-sex vertical would scare off the deeply religious parents?
Ultimately, we have done what we think is right; every parent deserves support. I realize that not all of the content on our website will be acceptable to everyone. Our goal is to be left, right and center. We have done our best to be inclusive to everyone. Fortunately, I do believe America is on the way to being more accepting and more inclusive, and I’d like to be part of that change.
With so many experts on your site, are you looking for more and if so, what qualifications and how can someone approach you?
We are always looking for more experts with new research or information we haven’t covered yet. We get several queries every day from experts asking to be a part of KidsintheHouse.com so the competition is stiff. But, we are always trying to make KidsintheHouse.com better and are interested in the right new persons to contribute to our platform.
When you think about where KidsintheHouse.com has grown, where do you envision the site in the next 3-5 years?
We would love it if parents across the United States would come to depend on the site when facing their day-to-day challenges. It would be so exciting if we could reach parents all over the world. India, for example, has a lot of young parents that have cell phones but not necessarily access to experts and their books. We are also in negotiations with top TV networks who want Kids in the House videos featured in their shows. More to come on that!