Brand awareness is essential to building a business. One way most companies try to create recognition for their products or services is by using uniquely developed logos. According to Medical News Today a study published by Plos One claims that familiarity of popular brand logos and names can increase the memory of color.
The study focused on using brand names and logos within two distinct experiments conducted by Japan researchers. The purpose was to determine whether memorization of the color of objects was related to their familiarity of brand names and logos.
Brand recognition of logos can simply be recognized through high familiarity of image and color. The concept is known as the memory color effect. However, it may not be as effective for businesses that aren’t as highly familiar to individuals.
Typically companies try to relate their logo with the overall concept of their business. However, the type of logo brand chosen should be visually stimulating. Consider the overall marketing concept of your business and how you can create high familiarity about your product or services.
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