Marc Anthony, the American born salsa singer of Puerto Rican descent, has launched his number 12 album titled “Marc Anthony 3.0” and with it has come endless promotion appearances, interviews, and press conferences.
“Vivir Mi Vida” is Marc Anthony’s first single released from his latest album “Marc Anthony 3.0” with the collaboration of RedOne and Sergio George for Marc’s entire new album. Although he performed the single on television April 23 during the Billboard Latin Music Awards, lucky fans who attended his Foxwood concert heard it first. As of the single debut in April and its release nationwide, “Vivir Mi Vida” skyrocketed immediately being the top seller on iTunes within hours and has maintained a steady number one position for 12 weeks on Billboard Music’s Hot Latin Songs chart. It makes Marc Anthony immensely proud of his choice of songs for “Marc Anthony 3.0” more so one song that impacted his children.
“We were at home, RedOne showed it to me and when I heard it, it struck me instantly. My son Cristian who is 12 and Ryan of nine years came running. ‘Papi what was that? Put it on again, put it on again,’ about 10 times. I realized the impact was felt even through them. I recognized there was something different.
The lyric where it collides is in French but it isn’t about life, it’s about heartbreak or something like that. The lyric (Spanish version) is ours and it’s about finding life, life is going to pass. I don’t know why it surprises us so much when something happens. You have to live it and life is one. It’s not worth it concentrating on the negative.”
But many have wondered why it took Marc Anthony almost 10 years to record new material. Marc calls it a spur of the moment material.
“I haven’t recorded in almost 10 years salsa music. I was just on tour, I released ‘El Cantante’ and I did the soundtrack that gave me enough material to keep on touring. I didn’t feel a dire need for new music because it was pretty refreshing with that. It was music that I loved and had to do with me at that point. That carried me on to ‘Icono’ which is a ballad album. It’s not a salsa album. I kept collecting these songs that I kept coming across and the process was if they survive 10 years I can still consider performing them live. This is a collection of songs that survived that process.
Salsa it was the time. I would hear these songs. They were like my own little private soundtrack at home. I would just sit back and play. I couldn’t wait to hear them in my voice. I couldn’t wait to hear what I could do with them. I called Bigram my brother to get me in a studio. The way the album was recorded we didn’t know what we were doing. We didn’t know what songs we were going to do that day. So I come into the studio, ‘what songs are we going to do today?’ ‘I don’t know, let’s figure it out, pick a song.’ And then two hours later we have all these arrangements. It’s sort of a stream of consciousness, the way of producing so that’s what happened at the moment. Planned, arranged that day, the day after would have been a totally different song. That’s what happened at the moment. Each one of these arrangements is what happened that day. That’s what I love about this particular album, that’s why it is so gratifying.”
And this, Marc Anthony’s latest recording, has already made an impact on salsa as it was somewhat fading with all other and new genres coming into the music industry.
“The salsa impact is already being felt. That spark was needed. With this song (‘Vivir Mi Vida’), the movement is already noticeable. An album of quality is presented, there is an appetite. This has represented that spark and I can’t be more proud than that.”
Marc Anthony has included in his CD songs of close friends as is Puerto Rican singer and songwriter Tito ‘El Bambino’ who Marc had previously recorded “Porque Les Mientes” which had an exceptional acceptance.
“I have been a fan of Tito ‘El Bambino’ and I like his music. He is young, his sensibility in his lyrics. He is the future. He is one of my best friends. About three years ago when I was going through a few things, I played Tito’s CD. I realized the impact of the music because I have never listened to music to cure me but Tito’s music took me places. It was that effective. I called him and told him, ‘listen I am here walking through the hallway and you are accompanying me with your music and I cherish and thank you for your music.’ And he told me, ‘well let’s do something together.’ And it was born. We always spend time together. It was very natural. It’s his friendship. ‘I have four songs.’ And from there ‘Dime Si No Es Verdad’ came about.”
And there is always one song that becomes personal and Marc could identify himself with it.
“‘Flor Pálida’ is a simple song and complicated at the same time. It impacted me so much because I imagined the main person was a gentleman, a man that took his time to take care of a person in need. It is a romantic song but at the same time he has the courage to say no one but no one will take her away from me. I do the songs like the protagonist.”
Marc Anthony’s album just released Tuesday, July 23 is already at number five in the Tropical Albums’ chart and number 12 in the Top Latin Albums’ chart at Billboard Music. (7/27)
To read part two click ===>Singer Marc Anthony shares his childhood days and how he wants to be remembered.
Have you heard “Marc Anthony’s 3.0” CD? What do you think? Which is your favorite song(s)?
To purchase or view “Marc Anthony 3.0” click ===>iTunes or purchase at your local store.
For tour information click ===>Marc Anthony 2013 tour.
Watch Marc Anthony’s Billboard Latin Music Award show performance by clicking ===>“Vivir Mi Vida”.
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