Not to get excited the whole collection of 122 pieces, will not be fully on sale that weekend however the color cosmetics line is set to launch August 9th at Sephora and Marc Jacobs stores, but on the weekend of July 19th Sephora will offer five products from the collection to give shoppers a view of what’s to come. After August 9th Sephora will continue to launch the collection in France, Italy and Spain in Spring 2014 and the rest of Europe throughout 2014.
There are four elements to the Marc Jacob Beauty collection, and it can be said that Mr. Jacobs has approached his cosmetics collection as he would in selecting fabric. To begin with Smart Complexion comprises of foundation, concealer, powder, then Blacquer moves to the eyes with eye liner, lash lifter, gel crayon. Hi-Per Color the color palette of eye products, lip products, nail polish. Finally, Boy Tested Girl Approved a collection of unisex products including lip balm, brow tamer, and concealer.
It was over a year ago that Jacobs announced he would launch a cosmetics range, it is to be expected that this designer would be able to bring bold colors and his brand of humor into the cosmetics world. Also known is that as with many of his projects, his muses and BFFs were involved, too. Sofia Coppola, Rachel Feinstein and Kim Gordon have all tried out the line; Coppola even wore a full face of Marc Jacobs makeup, with her makeup applied by makeup artist Diane Kendal, who also consulted on the line to the Met Gala.
Prices are positioned at the higher end of the ladder, from $24 for lip balm to $59 for a seven color eye shadow palette. Cosmetics industry sources predict that the Jacobs line could bring in $15 million just from its launch in August to December.
Jacobs told WWD that he doesn’t like naturals–”that’s a little lazy”–so don’t expect to see many nude palettes. The collection of products has names that Jacobs has personally put his own stamp of fun on, as with the Lovemarc gel lipstick that comes in 16 shades named after his favorite films, the eye shadow palette is called ‘Style Eye-Con’ and a blusher named after his tattoo is called Shameless.
As of his blush “shameless” Jacobs commented “Whether it’s wearing a lace dress with a pair of boxer shorts or whether it’s taking off my clothes for a magazine or whether it’s admitting to my flaws or having a hair transplant, I’m not ashamed of what I do. I haven’t done anything wrong. And I’d prefer to be honest because I sleep better at night” and with that it’s a good night to you all, until July 19th at Sephora.
Sephora NYC, Columbus Circle Address: 10 Columbus Circle New York NY 10023