When Miracle-Gro took over as a presenting sponsor of the post-Rose Parade Showcase of Floats and the Official Rose and Flower Care Partner for the Tournament of Roses last October, Vice President Tom McLoughlin promised that the partnership with folks in Pasadena would not end at the sidewalk in front of the Wrigley Mansion.
With a brand-new program called “White Suits Green Thumbs, volunteers from the Tournament (known locally as “white suiters” for the traditional New Year’s Day garb), Miracle-Gro will put 85 Tournament volunteers and 91 family members and friends to work refurbishing three Pasadena parks on Saturday, May 4, 2013.
McLoughlin told Examiner in an interview when the partnership was announced last fall, “It’s a great partnership, a chance to do community efforts in garden refurbishment in Pasadena.”
The three parks are Brenner Park and Robinson Park in Northwest Pasadena and Hamilton Park in Upper Hastings Ranch. Miracle-Gro will provide 19,500 square feet of mulch and their trademark products to improve the soil and help the new plants and trees to thrive. The company and the non-profit Tournament of Roses Association together contributed another $37,000 in funds.
“The Tournament tries very hard to demonstrate its ongoing commitment to the City of Pasadena and its residents and visitors. Partnering with Miracle-Gro to improve parks for the enjoyment of everyone is a wonderful opportunity for our members to do something in the city that will have lasting impact,” said Tournament President Scott Jenkins.
Miracle-Gro demonstrated its commitment to bring gardening to Pasadena by providing hands-on activities for children and adults at the post-parade Showcase of Floats in 2013, a first for a rose care sponsor, and having radio gardening expert Nick Federoff on hand to offer advice.
John Sass, vice president Miracle-Gro, said, “Miracle-Gro is very proud of its ongoing relationship with the Tournament of Roses Association. Collaborating on these projects gives us the chance to be a part of the Pasadena community, and encourage consumers to participate in not only volunteer beautification projects around the City, but also bring that enthusiasm and inspiration into their own landscape.”
An ambitious plan for Central Park, in Old Pasadena across from the Del Mar Gold Line station, is on tap for October. The park will undergo an extensive transformation, with work resources provided by other parties.
As McLoughlin said last fall, “It’s right in the sweet spot of what we’re trying to do corporately.”
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