Paula Deen, recently accused of being a racist and saying the N-word, can only watch as her food empire collapses around her. More companies have decided to desert her, even after her near tears plea for forgiveness on June 26 “Today” show with Matt Lauer.
US Weekly reports that Sears, Target, Home Depot, QVC and the drug company, Novo Nordisk are severing ties with Paula Deen and her products. Reps for these companies said that they are ending their contracts with Paula Deen. The stores that stock her products will sell off what they have and not buy any more Paula Deen brand items.
One week ago, Sears, QVC and Novo Nordisk were willing to wait and see how the public responds to the Paula Deen controversy. But after Wal-mart and Ceasars Entertainment severed ties with the former food network star, the rest bailed on her as well.
On a QVC blog post written by the company’s CEO Mike George wrote, “For now, we have decided to take a pause. Paula won’t be appearing on any upcoming broadcasts, and we will phase out her product assortment on our online sales channels over the next few months. We all think it’s important, at this moment, for Paula to concentrate on responding to the allegations against her and on her path forward.
Some of you may wonder whether this is a “forever” decision – whether we are simply ending our association with Paula. We don’t think that’s how relationships work. People deserve second chances. And we always strive to do the right thing.”
According to CNN Money, a spokes person for Novo Nordisk said, “Novo Nordisk and Paula Deen have mutually agreed to suspend our patient education activities for now, while she takes time to focus her attention where it is needed,” the company said.
Serious damage was done to Paula’s reputation several years ago when she revealed that she has Type 2 diabetes and that she’d be the spokeswoman for Novo Nordisk’s “Diabetes in a New Light” educational campaign.
What was really upsetting to Paula’s fans was the fact that she kept the diagnosis a secret for about three years. Up until her public announcement, Paula continued to serve unhealthy, high calorie food recipes on her Food Network program. Her fans felt betrayed, and many of them thought she was cashing in on this disease.
Viewers who watched Wednesday’s “Today” show are divided on whether the former Food Network star is really remorseful or just saying she is sorry because of the businesses deserting her.