It goes without saying that motion pictures and television leave an indelible mark on society and culture, from the clothes we wear, to the music that we listen to, to the words and phrases that we use in everyday vernacular. This phenomena has been around almost as long as these two mediums have been in existence themselves.
And blame the most recent wave on Matthew Weiner and his series Mad Men if you like. This iconic show about the 1960s saw the birth of clothing capsule collections by retailers such as Banana Republic, in an effort to capitalize on the popularity of the series and renewed interest in this time period. Featuring slim cut suits of navy and grey, crisp white dress shirts with skinny ties, equally skinny lapels and the resurgence of the pocket square, not to mention the females fashions of the 60s, complete with matching accessories and the now infamous “updo,” the collection was surely rooted deeply in that era.
The latest trend features collections based on Baz Luhrmann’s adaptation of the American literary classic “The Great Gatsby,” by F. Scott Fitzgerald, out in theaters this month. Both Brooks Brothers and Tiffany & Co. have gone back through their company archives to create costumes and jewelry specifically for the film, working with costume designer Catherine Martin and her team to come up with period specific pieces for the big screen.
And not surprisingly, both stores are fully stocked with these collections, available to purchase either in-store or online. And a visit to either of their flagship locations in midtown Manhattan will leave patrons with the full understanding of the film and its marketing efforts having been incorporated into their windows and overall store displays. In fact, the famous Tiffany & Co. location on Fifth Avenue has a giant “Gatsby” style design applied directly to the exterior of the store.
From diamond headpieces to custom made cufflinks, to a full range of menswear, both formal and more casual, think “pink”, club collars, spectator shoes, et cetera; the Jazz Age is alive and well on both Madison and Fifth Avenue. Admittedly, neither collection comes cheap, and it will be interesting to see how the Roaring Twenties relate to the modern age, and whether or not these pieces look too much like “costumes” to find real commercial appeal.
Regardless of what the final sales tallies look like, these collections are snazzy, classic, and most definitely unlike anything else on the market today. It’s also safe to say that the “Gatsby” collection will not be the last we see of the silver screen’s influence popping up at local retailers, not by a long shot.
Check out the full “Gatsby” Inspired Collections on the web:
Or get a peek at the “Jazz Age” in person at the flagship stores for both brands, in midtown Manhattan:
346 Madison Avenue
New York, NY
Tiffany & Co.
200 Fifth Avenue
New York, NY