One Direction is confirmed to attend the London and New York City premieres of the 3-D documentary “One Direction: This Is Us,” according to sources who spoke to me on condition of anonymity.
The London premiere is on Aug. 20, 2013, while the New York City premiere is on Aug. 26, 2013.
Office Depot is holding a sweepstakes giving away tickets to the New York City premiere and after-party, as well as transportation to the event and $500 in spending money. One Direction and Office Depot have teamed up for an anti-bullying campaign. In July 2013, Office Depot in the U.S. began selling exclusive One Direction merchandise that is related to the campaign.
There will also be a “One Direction: This Is Us” premiere in Paris on Aug. 25, 2013, but One Direction will not be attending because the group will be in New York City on that date, which is also the date of the 2013 MTV Video Music Awards (VMAs) in New York City. Although One Direction was not nominated for any MTV VMAs in 2013, it’s very likely that the group will be at the awards show. Lady Gaga is the only performer announced so far for the MTV VMAs.* The show’s host, presenters and other performers are to be announced.
“One Direction: This Is Us” arrives in U.K. cinemas on Aug. 29, 2013, and in U.S. and Canadian cinemas on Aug. 30, 2013. Release dates in other countries may vary.
Oscar-nominated documentarian Morgan Spurlock directed the film. Spurlock and “The X Factor” executive producer Simon Cowell are among the movie’s producers. “One Direction: This Is Us” has a combination of concert footage and behind-the-scenes footage. Most of the concert footage was filmed in late 2012 and early 2013.
As previously reported, One Direction’s “Best Song Ever” (from “One Direction: This Is Us”) has debuted in the Top 10 on iTunes in several countries on July 22, 2013, the day the song was released. It was also the same day that the music video for “Best Song Ever” premiered. Vevo announced that One Direction’s “Best Song Ever” video had 12.3 million views across Vevo in the 24 hours following its premiere. According to Vevo, One Direction’s “Best Song Ever” surpassed the previous record holder, Miley Cyrus’ “We Can’t Stop,” which had 10.7 million views in its first 24 hours.
“Best Song Ever” will also be on One Direction’s third album, whose title and release date are to be announced.
Having a Top 10 iTunes hit worldwide has become a familiar pattern for One Direction, the biggest-selling global act to emerge from “The X Factor.” One Direction came in third place on “The X Factor” U.K. in 2010.
As previously reported, teasers for the “Best Song Ever” music video were released the week of July 17, 2013. The teasers showed the members of One Direction (Harry Styles, Liam Payne, Niall Horan, Zayn Malik and Louis Tomlinson) in various “disguises.”
The “Best Song” ever music video was filmed in Miami and directed by Ben Winston from a story by Winston and actor/comedian James Corden.
As previously reported, One Direction will do the first TV performance of “Best Song Ever” at the 2013 Teen Choice Awards on Aug. 11 at the Gibson Amphitheatre in Los Angeles. One Direction is nominated for several prizes at the awards show, which will be televised in the U.S. on Fox.
One Direction is also set to perform a free outdoor concert on NBC’s “Today” in New York City’s Rockefeller Plaza on Aug. 23, 2013. One Direction’s previous free outdoor concerts on “Today” in March 2012 and November 2012 broke attendance records for the show. At least 15,000 people are expected to attend One Direction’s “Today” concert on Aug. 23, 2013.
And even though One Direction sells out arenas and stadiums (their concerts are often sold out a year in advance), One Direction’s Payne told Teen Vogue that the group doesn’t have a list of backstage demands (also known as a rider) for concert promoters in their touring contract: “We haven’t actually got a rider. We never actually sat there and made one. They bring us the stuff they think we like. We’re not really that diva.”
The complete interview with One Direction can be found in Teen Vogue’s September 2013 issue, which goes on sale on Aug. 6, 2013.
*Aug. 13, 2013 update: MTV has announced that One Direction is not only a presenter at the 2013 MTV Video Music Awards but also that One Direction is one of the nominees in the newly created category of Best Song of the Summer. The nominees are:
- Miley Cyrus, “We Can’t Stop”
- Daft Punk featuring Pharrell, “Get Lucky”
- Selena Gomez, “Come & Get It”
- Calvin Harris, “I Need Your Love”
- One Direction’s “Best Song Ever”
- Robin Thicke featuring T.I. and Pharrell, “Blurred Lines”