When a dentist decides to attempt to attract more patients through marketing, there are multiple ways of achieving the goal of “exposure.” You could put ads on television or billboards, magazines and fliers, and ultimately you would still be being judged by your website. This is because new studies have shown that roughly 90% of people utilize multiple mediums to make a decision, most of them involving the internet. When they see a magazine ad, they do to your website for more information. When they hear a radio ad, they go to your online reviews to see if people like your services. Without an involved online marketing strategy, your other forms of advertising are no longer working as well as they once did. There are many aspects of online marketing, from search engine optimization to social media and testimonials, pay-per-click and localization efforts, all of which intertwine and effect one another. When one aspect is not working very well, it will usually effect the rest. Utilizing all the mediums available online to the best degree possible is necessary for a winning strategy, and most dentists do not have the time, patience or expertise to stay on top of it all. Outsourcing online marketing to a professional company makes sense. The real question use who to use, and why. When search engine marketing companies promise “immediate results” they are able to do so through pay-per-click ads on search engines. These will get a click through to a website happening immediately, and will start the phone ringing almost as fast. These types of programs are successful at getting quick results, but generally can only deliver so much due to budget, as pay-per-click ads are very expensive. The programs need to be marked up even further to cover the management expenses involved. Search engine optimization will get far more impressions over time, but takes months to achieve decent rankings. During that time, your phone will almost never ring because the successes only come once rankings are gained. Most dentists would rather not wait months to see if the program is effective or not. Wired In Marketing has developed a program that blends all aspects of internet marketing under a single program, the results being immediate phone calls to your office, and a growth strategy that provides more calls over time for the same budget. The combined pay-per-click and search engine optimization strategy involves a specially designed website that provides far better response rates as far as calls. This means that a typical “clicks to calls” rate of 20 clicks to generate one call is more like 10 clicks to generate a single call. The type of coding that the website is designed with is the key to the increased conversions, and the ability for important information to be presented on desktops, mobile devices and tablets. The best part of this program is that all of the aspects of the program are handled, and all for a single monthly fee. The website is constructed, launched and hosted for free. The pay-per-click that gets the phone ringing immediately is part of the monthly fee. The social media, localization efforts, and search engine optimization are all handled for the same monthly fee. The best part is that these fees are usually lower than the companies that simply offer pay-per-click solutions. The result is more calls for less investment. “Rankings do not create business. The rankings that can be gained through search engine optimization are a tool that assists your phone in ringing. Pay per click does not create business. The ads are a tool to assist your phone in ringing. A program that focuses on the phone ringing is the only one that makes complete sense for a service related business,” is the core philosophy of Wired In Marketing. They can be contacted for information on the programs available to dentists through the website at www.wiredinmarketing.com or by phone at 702-997-1254.