Opening this month in the heart of Hillsboro Village is the new BABE Beauty Bar. It is a revolutionary way women can get their makeup done. Opening mid May, on the corner of 21st Ave and Wedgewood, BABE Beauty Bar will be providing professional makeup application services to women across Nashville. Here you can choose various looks you want to achieve. BABE Beauty Bar is the perfect answer for when you need fresh makeup for that special date, a night on the town, or your big day. Founder and CEO of BABE Beauty Bar, Kathleen Smith, took the time to answer questions about why BABE Beauty Bar will be special and a great addition to Hillsboro village.
What made you interested in opening up BABE in Nashville? Why Hillsboro village?
Being from Tennessee and having family in Nashville, I visited Nashville quite a bit before I decided to relocate and open the flagship BABE location here. Nashville has everything I was looking for personally and professionally. It is a cosmopolitan city with a Southern vibe and I have found everyone to be enthusiastic and encouraging about my new business opening here.
What sets BABE apart from your department store makeup counter?
There are several things! At a department store you are really taking a gamble on whether or not you are getting a trained makeup artist or an employee who was simply placed at the counter to fill an open job. At BABE all of our licensed makeup artists are experienced and trained in-house. Secondly, department stores typically require product purchase in exchange for makeup application while BABE does not. BABE is a pampering and private environment whereas at a department store counter, you are basically sitting in the middle of the floor for everybody shopping to see.
What do you see the future of Babe being?
I see Babe changing the way professional makeup application is viewed. It is no longer reserved for special occasions but an everyday service tailored to make women look and feel good while still being affordable. In that sense I anticipate expanding throughout the South East for starters.
Is there a specific set of questions you will ask the client before starting the makeup process?
Clients will always be asked what they are coming in for and what look they would like. In addition we will ask if they have any skin sensitivities and if they have any special requests. We want the client to be 100% comfortable when they sit in the chair and to leave feeling beautiful.
In the summer, Nashville can be a sweltering environment, how can you make your makeup last without it melting off?
We will carry a product called Model in a Bottle that is a wonderful setting spray and prevents makeup meltdown.
Will you be selling the products used in application?
Yes, we will exclusively sell Face Stockholm in addition to some complementary products and our own BABE Beauty Bar makeup brushes, remover wipes, and blotting powder.
What is your beauty routine?
Your face is your canvas so I am very diligent about skincare. I ALWAYS wash my face at night no matter how tired I am (our BABE makeup remover wipes are great when you are simply exhausted). I get regular microdermabrasions. I use Jan Marini skincare before applying my Face Stockholm tinted moisturizer and a light dusting of Face Stockholm mineral powder, both of which have spf. I follow that up with a little brow powder and always, always mascara. I change up my eye shadow and lip colors depending on my mood or what I am wearing. That’s why I love makeup because it can be a reflection of me and let’s face it, it’s fun!
What are your favorite new products out right now and old staples you can’t live without?
Old staple: blotting powder (I carry this in my purse to keep from getting shiny without adding color and causing cakiness). New products: I think bb creams and cc creams have a lot of potential and I have been trying a few out recently.
Having professional makeup application is a nice indulgence that we can treat ourselves to, but how can we achieve the same look at home? How can I apply my makeup like a professional?
Well, we’d love for you to come in to BABE for that (ha, ha)! But our artists will always answer questions and give clients tips on how to replicate looks at home.
What is your ultimate beauty tip?
I don’t know if I have one ultimate tip but here a few quick fixes: white eyeliner on the inner rim brightens tired eyes; mix under eye concealer with eye cream to keep it smooth and concealed without creasing; and lastly have fun and don’t be afraid to play with color—it’s makeup, it washes off!
BABE Beauty Bar is located at 1704 21st Ave, S, Nashville, TN.