On the heels of The Online Network and Hulu’s announcement that the weekly episodes of All My Children and One Life to Live would now be available on Monday’s including the More Show, Oprah announced that her-self named OWN Network would be airing the shows this summer.
This is what she Tweeted. “For two years you posted, tweeted, Facebooked me..I heard you. Starting 7/15, we’re having a summer fling with the soaps!”
The online soap community seemed both overjoyed and extremely bewildered and even a little upset because they had begged the big O to take over these shows before they were canceled and O basically told them that soaps were a dying breed.
Well I guess bad ratings and not much enthusiasm for the OWN network has made her see the error of her ways. Bottom line is better late than never.
Word has it that OWN has exclusive rights to the first 40 episodes so for the die-hard fans who have already seen the episodes online or through Hulu-Plus they will be repeats. When the word EXCLUSIVE is used as in OWN has EXCLUSIVE RIGHTS, you have to wonder if that means that HULU and iTunes will be removing them? It seems that again fans are left with more questions than answers and the controversy surrounding these shows grows and becomes more twisted and convoluted than any soap opera plot twist I have ever seen. I guess all anyone can do right now is enjoy them while they can on mainstream television.
Another option to consider: Is airing them on mainstream television during the summer giving fans of all ages a chance to catch the revamped shows in traditional fashion and does offering them in all viewing fashions ultimately represent the best way to keep the genre alive?
One has to wonder what will be done about all the swearing during the online version of the shows. Will there be bleeping? Will there be voice over work done to tone it down?
The OWN Network is planning on airing the shows at 1:00 p.m. EST and 3:00 p.m. EST so OWN is bringing back love in the afternoon, but with the revamped shows extra spicy content, there definitely needs to be an age appropriate warning at the beginning of each show.
Long time fans need to realize that this may be a case of more than meets the eye. People in the business know that this is an actual test phase to see how the shows do. If the ratings are good and this brings new viewers to OWN, you can bet your bottom dollar that Ms. Winfrey will consider picking them up for the long run.
I personally haven’t watched OWN since Oprah refused to air the shows but you can bet I will be tuning in July 15th to show my support.