Many women have necessities in life. These items may vary amongst us, but a large majority can agree a well-fitting bra can make our lives easier. The bunching, poking and slipping can make even the most glorious looking women feel dowdy. Stop fighting your figure and get a solution, the Jockey bra.
After listening to women’s complaints and concerns about underwear, Jockey has developed a product that compliments a woman’s bra fit concerns. Gone are the days of the little old lady, her tape measure, and mathematical equations. A two dimensional process does not capture a three dimensional shape. The Jockey Fit concept brings volumetric sizing to women’s lingerie.
The Jockey Bra concept store, located in Woodfield Mall is a female friendly, place to shop for your new bra. Patrons aren’t intimidated by over the top, frilly, or questionable designs. The new Jockey Bra provides style and comfort to a women’s everyday life.
Designed by women, for women, Jockey bra’s patented Volumetric Fit System replaces the 80-year-old alphanumeric sizing format. This revolutionary fit system measures both the volume of a woman’s breast, as well as her under-bust measurement, resulting in the closest thing to a custom-made bra. Jockey conducted eight years of research and development, including the 3-D scanning of more than 800 female bodies, to design JOCKEY bra, and now women have a bra that they will enjoy wearing every day.
The new Jockey bra retails for $60. There are a variety of styles, which come in three color options, black, white and nude. At the store, a customer can determine her particular size and style preference. The staff is available to assist with fittings, answer questions about the product and make the experience extremely enjoyable. Customers leave feeling confident about their new purchase.
If you aren’t near the Woodfield concept store, but would like to try the new Jockey bra, there are options available. First, a perfect fit kit can be mailed to your home. The kit costs $20, and the cost is applied to your first purchase of a bra. Also, these kits and bras are available in Jockey Outlet stores across the country.
Since many women know how important a well-fitted bra can be to their wardrobe, Jockey guarantees that these bras will never be discontinued. Even though your size may change throughout the years, your favorite bra style will always be available.
There are no more excuses for an ill-fitting bra. Try on the difference of the Jockey Bra today.