A few months before launching his home line three years ago, Frédéric Malle decided at the last moment to add to the Fleur Mécaniques and Candles a “ high tech” version of the classic, lavender sachet, that he called Rubber Incense. The idea originated from candle prototypes scented with Saint des Saints perfume hidden in Frédéric Malle’s closet which emitted such a marvelous fragrance that opening the closet became a true pleasure.
Rubber Incense was born. Designed to perfume small spaces like closets, dressing rooms or car interiors, Rubber Incense releases perfume for a long time without using electricity or a refill.
Malle had designed these plastic slabs – made of recyclable EVA – after discovering IFF’s patented Polyiff process, which enables a scent to permeate a plastic material. To give this object a slight surrealist note, and because Malle thought this smell was particularly well suited for small spaces, the first rubber incenses were fragrances with “Saint des Saints,” the reproduction of the smell of Indian temples.
The unexpected success of this product, and the pleasure of using it during the last few years, made Malle want to optimize its performance and ergonomics, and to make more versions. To the captivating smell of Indian temples, he added the one of polar nights with Russian Nights. Three fresh smells that are particularly suited to use with laundry, or during the summer, are also offered: Jurassic Flower (the reproduction of the citrus like smell of Magnolia), Rosa Rugosa (the smell of wild rose bushes which grow against the wind on the Atlantic coast) and Marius & Jeannette (a smell of the Mediterranean costs, an evocation of the minty freshness and anise side of Pastis).
All of these new Rubber Incense perfumes already exist as candles, developed by outstanding fine fragrance perfumers: Sophia Grojsman, Carlos Benaïm and Bruno Jovanovic.
Frédéric Malle: Editions de Parfums, founded in 2000 by Frédéric Malle, was created as a collaborative effort between Malle and the world’s leading perfumers. After years as a consultant for top French and International perfume businesses, Malle founded the company on the concept of returning quality, carefully selected product to a select group of people. Editions de Parfums Frederic Malle currently produces a series of 19 perfumes as well as scented body products and a home fragrance collection.
The collection of scents are: Marius & Jeannette, Rosa Rugosa, Jurassic Flower, Saint Des Saints, Russian Nights. Frédéric Malle’s collection can be purchased at Barneys New York 350 Madison Avenue, New York NY from May/June 2013.