The phrase, “Beauty is in the eye of the beholder” first appeared in the 3rd century B.C. in Greek, according to The Phrase Finder. Still, there is a reason why some people are considered universally beautiful. It’s called The Golden Ratio and it’s been studied extensively over the years.
Pamela Pallett and Stephen Link of UC San Diego, and Kang Lee of the University of Toronto tested the existence of an ideal facial feature arrangement in one such study. They successfully identified the optimal relationship between the eyes, the mouth and the edge of the face for individual beauty.
“We found that although different faces have varying attractiveness, individual attractiveness is optimized when the face’s vertical distance between the eyes and the mouth is approximately 36% of its length, and the horizontal distance between the eyes is approximately 46% of the face’s width. These ‘new’ golden ratios match those of an average face,” says Pallett.
To find out if you have the Golden Ratio, there’s a website that allows you to upload your photo and find out.
Even if you don’t have the Golden Ratio, you can play up your eyes, the so-called “windows to the soul.” Defining the eyes has the ability to make a face seem more symmetrical.
Create illusion with eyeliner
According to FutureDerm.com, one reason why defined eyes are attractive to us is because they are a sign of youth. “This is seen early in childhood. Each of us is born with a limbal ring around each eye. The limbal ring is the part of the eye that separates the iris (colored part) from the sclera (white part).
“It is comprised of a thick black ring and is nature’s form of eyeliner. As we age our limbal rings often get smaller and lighter, losing some of their eye defining effects. As humans we find this attractive because it is a sign of health and youth.”
Defining the eyes with eyeliner can give the illusion of larger, younger looking eyes.
Long, luxurious lashes are considered gorgeous and alluring
If your lashes are sparse, you could try false eyelash strips or individual lashes, however the application takes some practice to perfect and can be time-consuming.
Another alternative is Latisse, the one and only FDA approved treatment to grow lashes. Over the past five years since its launch, millions of users have found that within 16 weeks of use their lashes are thicker, darker and longer. Latisse is by prescription only and over 2.5 million kits have been sold.
Try eye shadow “sculpting” tricks
Using eye shadow to contour the eyes is nothing new – ancient Egyptian statues have survived thousands of years with various colors of paint intact to show us that they indeed used cosmetics even then. If you don’t know how to best play up your eyes with eye shadow, stop by any cosmetic counter or Sephora or Ulta store and ask for a free personal consultation.
Get rid of those “elevens”
Frown lines between the eyes can make a person look tired or angry even when they’re not. Try Frownies, little patches that you sleep in, to train the muscles to lay flat. There’s also a facial exercise program, Facial Magic, that lets you “work out” all the muscles of the face, just as you would exercise your body at the gym.