In celebration of the America’s Cup, the most coveted and elusive prize in sport and the apex of the sailing world, Prada unveils the Luna Rossa 34th America’s Cup Limited Edition. This collector’s edition features the contemporary and masculine Luna Rossa fragrance while highlighting Prada’s tradition of participating in the extreme sailing competition.
Like Prada, the America’s Cup holds a place in history with its rich heritage and tradition. This year, Prada’s own Luna Rossa team takes center stage as one of the most renowned and beloved competitors of the America’s Cup – the oldest and more prestigious trophy in sport.
The Luna Rossa fragrance, which evolved from the pursuit of excellence and the heart of extreme sailing, was created with a reverence for the natural world and a passion for innovation. The strength and freshness of these elements is evoked by the interpretation of classic notes in novel forms.
Blended by Daniela Andrier, Prada Luna Rossa is a masculine fragrance without compromise that reinterprets traditional ingredients with agility. A wave of aromatic freshness crashes through the scent conveying strength and dynamic energy,while its signature is noble and sensual.
TOP: a Bitter Freshness; Bitter Orange Essence activates a raw and immediate facet of Lavender: bitter-fresh and invigorating
MIDDLE: an Aromatic Heart; Lavender, aromatic Clary Sage and Spearmint Nanah Essences channel the spirit of vast open spaces and rugged, natural elements; richly nuanced and sublime
BASE: a Woody, Ambery Signature; Ambroxan and Ambrette Absolute create a woody amber-like signature – the dynamic paradox of synthetic and natural ingredients brings a warm sensuality: refined, dignified and timeless.
Designed by Yves Behar, the Luna Rossa bottle is inspired by the technological excellence and sleek, dynamic beauty of extreme sailing boats. The 34th America’s Cup Limited Edition is a variation of the original Luna Rossa bottle with the addition of a silver, mirrored lower portion topped with an elegant white cage that features the luminous, red Prada logo.
The design of the bottle reflects the power of the elements along with strength and sophistication. The outer packaging features a red catamaran silhouette standing proudly and highlights the colors of the 2013 Prada Luna Rossa sailing boat.
Prada Luna Rossa is launched exclusively at Macy’s 151 West 34th Street, New York, NY 10001 in July 2013.