Nutrition experts Mira and Jayson Calton have authored a detailed guide to shopping for nutrient rich foods and avoiding unhealthy items that often dominate the grocery shelves. Their approach is to steer readers toward foods that are rich in micronutrients (such as vitamins, minerals, essential fatty acids, and antioxidants) while warning us to stay away from problematic food additives and food processing methods. The Caltons encourage using naturally grown or raised organic products (produce as well as meat, eggs, and dairy foods) and avoiding refined and artificial sugars, GMOs, dyes, and preservatives. This book, from Primal Blueprint Publishing, encourages us to recognize how time-honored traditional farming and food preparation methods help us get optimal nutrition from food. They point out how many foods now contain additives that act as everyday micronutrient depleters (EMD) while containing less nutrition than the foods raised by our ancestors. This results in a population that consumes lots of calories yet is malnourished and suffering from numerous chronic and degenerative diseases as a result.
The book presents what the authors refer to as a GPS: Grocery Purchasing System, which goes through the options aisle-by-aisle to help readers plan to make healthy choices. Dairy, Meat, Fish & Seafood, Produce, Condiments, Grains, Baking, Snacks, and Beverages are the color-coded categories that the book examines in its path through the grocery shopping experience. The book is nicely illustrated and informative, giving many specific examples and resources to help the consumer. It identifies healthy (rich) and unhealthy (poor) options found in each department, and even offers an appendix section for GMO-free brands. The authors make clear that we need to learn to read labels and look beyond marketing tricks and hype to uncover the real content of food products. Often things are marketed deceptively as “low-fat,” “sugar-free,” “heart-healthy,” or “natural,” yet deliver something other than what is implied. This book is promoted as “paleo friendly” and “wheat free,” as the authors promote food choices that are consistent with the popular paleo diet trend and limiting grain intake.
While the best-selling Rich Dad, Poor Dad book promoted riches via financial empowerment, Rich Food, Poor Food empowers readers to enrich their lives by enhancing their health with nourishing foods and wise grocery shopping choices. This book is eye-catching, well-written, filled with valuable information about how foods can both nourish and harm us, and will make a great reference for those in the process of changing their eating habits. The authors blog at www.caltonnutrition.com and have made many media appearances to share their knowledge and healthy food message with the public. They are currently based in Southwest Florida.