Two weeks post AFW, there is still an aura of fashion fever in the Capitol City. With over 100 designers showcasing their dazzling designs, the spotlight was directed on them; but a few others shared the bright lights of The Award Ceremony. Sandra Antoun, wardrobe stylist and fashion show producer, received one of the Rising Star Awards this year and the reasons are obvious. Her work creates a masterpiece whether on the people she is styling or the shows she is producing.
Possessing a fresh, chic eye for incorporating designer and vintage apparel into everyday life, Antoun states, “I often feel that there aren’t enough people telling each other that they look amazing. I feel that what I do is a gift I can offer , not only with the people I know and work with but also beyond my professional realm.”
Antoun loves showing people how to take their personal tastes and add onto the flare that lies deep within them, bringing it to the surface. “It is completely amazing what a few small alterations and kind words can do to someone’s confidence. Over time, I have found that my clients grow stylistically , on their own. Then they graduate to the next step of styling.”
Antoun has won five Golden Boots within 3 years of her participation in Austin Fashion Week. These include: Best Runway Wardrobe Stylist in 2011, People’s Choice and The Timothy White Award in 2012, and the Rising Star and People’s Choice Awards in the mash-up category in 2013.
“The way we dress is a conversation, so it is important to pay attention to the message we are delivering to those around us.” Warren Buffet once said, “The way we present ourselves to the world is how we feel about ourselves. If you have a hard time figuring out how to dress, hire someone to help you.” There is no doubt that Antoun fulfills this role with vim and vigor.
When Antoun first started, she was not well versed in the Austin fashion scene, nor was she well connected. “I offered to assist designers by accessorizing their collections as well as making recommendations on their next season’s collections.” According to Antoun, a collection should appeal to 10 different demographics, when considering consumers. “That is, if part of one’s goal is to sell pieces from a collection as wearable items. And that is what I specialize in.”
Austin Fashion Week’s growth is obvious and a must see event on at least one of the days during the runway shows. Antoun shares her feelings; “AFW has helped publicize the local talent that exists in Austin and encourages a community to share, inspire and acknowledge that there is in fact a fashion scene here in Austin. Both Austin and Austin Fashion Week have both been true blessings in my life and I am so incredibly grateful to be a part of them”