As the news of the coming new D.C. United sports complex covered the city there were some naysayers who questioned the viability of the economic enterprise much in the same way the new D.C. Costco was challenged before it became a resounding success.
However one Southwest small business owner went over to the D.C. United presentation and listened to the proposals for the new economic development before he shot it down. “I think this is a good thing for Southwest. I believe in the project and I think it will be good for business, said Gebre Aradom, president of D.C. Life Parking whose small business is directly across the street from the D.C. United presentation.
“I have spoken to the lawyers and city leaders and they have assured me that this project will be good for the community,” Aradom said. As the president of DC Life Parking, Inc., Aradom is in a unique position to answer one of the main criticisms of the new complex: parking and pedestrian traffic. The Washington Nationals and Philadelphia Phillies were preparing their noon game as Aradom’s staff was working feverishly to provide parking spaces for the vans, suv’s, and family cars that lined up in his small business.
Ironically, the crowds walked from the parking lot across a street where large trucks were creating dust and traffic on the narrow road leading to the National Stadium. The baseball enthusiasts were not daunted by the path to the game, “I am here to catch a fly ball,” said one gloved father as he guided his children across the busy street. There were van loads of children who were being brought to D.C. to watch the game. They did not mind the march to the stadium.
In Kevin Costner’s classic film Field of Dreams, James Earl Jones tells him, “Build it and they will come.” Mayor Anthony Williams followed that business advice and the rest is history. The new D.C. United Sports Complex is a business model today. However, the reality of the complex means a continuation of the forward momentum D.C. has already established as other American cities are facing bankruptcy.
As the families arrived at DC Life Parking they were more than happy to pay the cost of protecting their cars while they enjoyed the game. Soccer is in its 100th year in America and although much media attention is given to football and basketball in this country in other parts of the world Soccer is king. The sport will continue to grow in popularity in America and D.C. United is well aware of that trend as they invest in the 2016 opening of the new complex.
Aradom is one small business owner who is looking to the future with optimism and plans to expand his small business.
For more information on DC Life Parking go to www.dclifeparking.com