Occasional posts made by your business or organization on Facebook or Twitter aren’t enough.
While it seems like a post every week or so might be a good thing, it might actually be doing your business harm.
One small business I recently consulted with didn’t even know how many Facebook accounts they had and one I found had been inactive since 2011.
Lesson number one is that small businesses need to take social media seriously.
“For small businesses, social media marketing is essential; but it’s a double-edged tool,” said Tim Devaney and Tom Stein of CapitalOneSpark in a recent article in Forbes Magazine. “Done poorly, social media marketing can hurt your business.”
It’s all about making social media a habit and getting a routine and for some, scheduling and appointment software can help.
“Facebook has become just as important as a company Web site for many businesses,” said Bob La Loggia, CEO of Appointment-Plus small business scheduling software. “That’s why it’s so important to have specific policies and rules in place for how to properly manage it.”
Here are some social media mistakes many small businesses make:
1. Ignoring posts.
One of the goals of social media is to get people to communicate with you and your business. Once they send you a message, why would you want to leave them hanging?
It’s vital to respond to all posts in a timely manner.
2. Being unprofessional.
Your business social media account isn’t a place for private conversations. Replies to posts are a reflection on you and your business. Keep conversations and replies professional.
3. Using canned responses.
Depending on how many replies and posts you make, a canned response can be thrown in every once in a while, but not when it comes to important matters. In come cases, a canned reply might now even address the issue that is at hand.
Proper communication is important for maintaining customer relationships, and a trained PR expert can help get you going on this.
4. Not posting regularly.
A stale Facebook page or Twitter account won’t generate nearly as many sales or activity as an active one. Many customers will be waiting for updates and you don’t want to let them down.
Not posting on a regular basis hurts SEO and will cause many of your customers to stop visiting your page. Missed opportunities means lost sales.
If you think you will have a hard time keeping all of this straight, you might want to take a look at some scheduling software that is fairly easy to use.
Appointment-Plus small business scheduling software can boost sales and give you piece of mind. Take a look at all the info and a limited time Memorial Day offer. Visit http://www.appointment-plus.com. Over 16 millions people currently use Appointment-Plus.