With the increasing use of LinkedIn, Facebook and other social media sites, social resumes are becoming more and more acceptable. We have all heard stories in the media about job seekers who use creative methods for applying to jobs to gain the attention of employers and stand out. Social resumes, whether it’s your LinkedIn profile, an online website you have created for yourself with your resume and qualifications, or a YouTube video, are becoming more commonly used.
When it come to social resumes job seekers often ask me when it is appropriate to use them, how to leverage them and whether to even bother creating something like this. The rules, so to speak, about social resumes are still being created. Here are a few things you need to keep in mind if you are considering using a tool like this in your job search:
1) Know your audience. Social resumes are more appropriate for some industries and less so for others. High-tech industries like software development, web design and gaming often are more likely to accept or even expect a social resume. For more traditional industries like banking, law or the medical field, you may want to think twice. There are no hard and fast rules here necessarily, just understand your audience first and what would be appropriate before you go diving in.
2) LinkedIn is a must. That said, you need to be on LinkedIn regardless of your industry. Yes, some use it more than others for their recruiting efforts. However, LinkedIn is becoming more and more of a standard and a ‘must-have’ for anyone in a job search or looking to stay on top of their professional development.
3) Make it count. If you decide to create a social resume, regardless of what type it is, make it good. It must be perfect and very high quality in order to be effective. This is another way to put your best foot forward so you need to make it count. If you cannot make it good, skip this step altogether. Stick with the more traditional route of a standard resume and find another way to stand out by creative techniques to follow up with the employer for example.
4) Use it strategically. Don’t just create a video, develop a website and slap it all together. Be thoughtful about the marketing package that you are creating to sell yourself. Create a plan, then implement it. How will each piece work together? Is a video just too much and unnecessary? Keep your video short and to the point. Be mindful of what you are creating and the message you want each piece to send. Here are some websites you can use as resources for creating your online CV or resume: http://jobsearch.about.com/od/onlineresumes/a/creative-resumes.htm