As you can guess by the title, I’m a little biased when it comes to movies these days: I’ve grown quite bored of the overdone, overdramatic, melodramatic, little value-having, special effects-laden, horribly acted, horribly paced, CGI’d everything, entire messes of summer blockbusters that have invaded the world of cinema for years on end, including this year.
I will avoid blasting Pacific Rim in this review, because Pacific Rim is an exception to the rule: That is a great film for future review from yours truly.
So, to dive in, let’s start with the idea behind this summer of flops: Why, with all of the promotion and millions of dollars spent on captivating the audience with nifty toys, high-priced actors/actresses and the latest in special effects, and no real depth or validity beyond the normal popcorn entertainment, are these films flopping so badly, and in this year, as well?
Hmm, one could chart up the rise of independent cinema, independent movie theaters popping up like roaches to Hollywood’s chagrin, the state of the economy and the high-priced ways of most cinematiques, the degree of difficulty in getting a solid return for your entertainment dollar when many studios forget the golden balance of their films: action, entertainment, AND a good script, too.
To continue forward, and since I’ve gone into depth with the failings of White House Down, let’s take a look at the similarities between all of the summer box office bombs: Shouldn’t be too hard to figure out, eh?
The Lone Ranger and White House Down are easy to see: one is a restart of an old TV show with Johnny Depp now at the helm, with a script none-too-great, and a movie that’s just an all-around waste of time. White House Down is another in a long line of Roland Emmerich action movies that used to sell quite well, inf act: this time, it comes off the heels of another horrible “White House-in-peril” flick called Olympus Has Fallen, and is twice as bad, twice as long, replete with too many special effects and not enough of any logistics or just all-around well-done/well-told story.
So, what’s the similarities between them, you may ask. Here they are: big movie stars in Channing Tatum and Johnny Depp both coming back to the well that is dried up as can be these days, special effects budgets blown sky-high, and not even done with any impressiveness or any creativity, and just a constant annoying, head-achingly tired, cliche-ridden ride of a movie.
Don’t misunderstand this point: I am not claiming things will get better or a new cinematic revolution will becoming henceforth.
Things will mostly stay the same, by all accounts, with more flops and more art-house/independent films coming into play. What may change, and judging in from the millions upon millions lost in these last ninety days or so is integral to the future of film.
People are getting sick and tired of the same garbage, of seeing ads upon ads crammed down their throats at every opportunity for films that don’t deserve the hype and don’t merit any amount of viewings, let alone a single one, at that.
Times are tough is as valid as ever, and cinema is not some shortchanging way of popping entertainment into your eyeballs: it’s as valid a medium as any other art-form, and maybe even more so with the changing of the guards in the film industry. But, that does not excuse these movie studios from continuously souring people on the prospect of going to watch a movie because their movies are so horrific, hum-drum, and as shallow as can be. Thank you and goodnight.
Easy ways to make a summer movie flop
The Future of Movies by Rolling Stone Magazine