It doesn’t take a rocket scientist to see who the main target of Under Armour clothing is. It’s athletes. Those who play football, baseball, and hockey. Those who run for exercise. Heck, even the Robertson family of Duck Dynasty fame all wear Under Armour while shooting ducks and catching frogs on the local country club golf course in the middle of the night.
The material is light, breathable, snug, and soft. It’s perfect for allowing the skin to breathe and preventing the body from getting overheated. It’s not scratchy or irritating to the skin. Most of all, it’s comfortable no matter what situation a person is in, whether it be athletics or just walking in the neighborhood.
Sounds like Under Armour is perfect for another group out there as well.
Those individuals with autism and Sensory Processing Disorder (SPD) could also benefit from the clothing line.
While it obviously doesn’t help the aversion to crowds and loud noises, or even the literal pain of falling in mud or having to eat something of an unpreferred texture, this specialized clothing can help in other areas.
Many with autism or SPD like the feel of something tight or snug. Think Temple Grandin’s “squeeze box.” A snug-fitting Under Armour shirt can help create a similar sensation in situations where hugs, wrapping, or other secure method are not possible. A child with autism experiences a calming effect with deep pressure, and the clothing could very well assist in getting that child to sit longer in a classroom or be able to tolerate outdoor activities when the weather isn’t ideal.
In warmer temperatures, the dri-fit and soft materials used by Under Armour and other companies such as Nike pull sweat and excess moisture away from the body. For any child with autism or SPD, this could mean being able to tolerate playing outside or even sporting events for longer periods of time. This material is also very soft to the touch, does not have any scratchy tags, and can even be more comfortable than pajamas.
Another plus is that these items are easily available to purchase. There are several sites on the internet that do offer sensory-friendly clothing, but Under Armour and it’s athletic brethren are just down the street at your favorite stores or shopping malls. In both instances, the clothing can get pricey, but the prices on the athletic clothing can be brought down via sales, coupons, collecting gift cards, or even buying second hand or on eBay.
Some of the greatest athletes in the world wear Under Armour, but some of the greatest minds in the world may benefit from the clothing even more.