Bloomberg reports that Facebook is seeking to break the long-held dominance of television over advertising budgets. They have plans to sell TV-style commercials on its site for as much as $2.5 million a day, two people familiar with the matter said.
The world’s largest social networking site, which has 1.15 billion members, expects to start offering 15-second spots to advertisers later this year, according to the people, who asked not to be named because the plans aren’t public.
Combine these announcements with Facebook’s recently-redesigned news feed, and it’s starting to add up to a strategy to capture a slice of TV’s massive advertising budgets.
How intrusive will the ads be?