Online handmade sellers have been very creative over the past few years marketing their work by paid advertising, twitter posts and contests promoted by blogging, plus there are many artisans that use Facebook as a tool to promote their work.
Numerous artists paint or create artwork and then promote their outstanding pieces on Facebook. You see it, appreciate it but you may notice that no one has purchased their work. It’s not that their work isn’t a beautiful creation or isn’t priced right. Perhaps they just need to learn a few selling secrets!
Uncanny to say, but there is one artist that will post her work on her Facebook page and it sells, almost immediately. Not only does her work sell, but people are posting comments that they are disappointed that they missed it (lost their purchase to another). It’s amazing to watch and to read.
This special artist, Natalie Rymer, from the UK has shared her secrets with the rest of us in this special interview:
How long have you been offering your Artwork on Natalie Rymer’s Facebook Page.
“I have been offering my artwork on my Facebook page for around 2 years. This has however been my particular focus this calendar year to promote my work.”
Tell us about some of your Marketing Technics, such as Facebook contests, email alerts, and posting artwork for sale directly on your page:
“I have built up a good customer base through networking with fellow artists on Facebook, it is always good to keep your customers special by offering good sale prices and offering regular promotions.”
Where do you find the time to market your work after the exhausting process of working on so many numerous delightful paintings? Can you tell us how many pieces you produce on one given week?
“Obviously as an artist much of my time is taken up with painting, but it is also very important to attribute time for marketing too. I try to post regular blog type updates about my working day that I think will interest my customers and followers. I never have one day or one week the same as I have different work to complete such as gallery pieces, exhibition deadlines and commissions.”
Where do you get the inspiration for your work?
“Influences which are evident in my work are Matisse, Mary Fedden, Patrick Heron, and Howard Hodgkin and of course my parents who are both Artists. My artwork is spontaneous using landscape as a framework for the use of colour, shape and pattern.”
Tell other artists what they can do to become noticed on Facebook.
“There is no quick fix answer or secret here, it has taken a couple of years of hard work and networking to gain my 2500 followers to date, I would just say try to connect with your followers and work hard and believe in what you do, and if people like your work the rest will follow. I am always tremendously grateful for each comment and like I receive and I try to reply or acknowledge each one individually as I would not have achieved any success without these and I have built friendships with many of my followers and repeat customers.”
When you take a look through the Slideshow it’s obvious that Natalie’s talent speaks for itself. The appreciation of her work is self evident and the fact that we can be introduced to fabulous artisans in other countries through their own marketing efforts online is truly amazing!
Way to go Natalie!