A unique use of color can be a marketing tool to set the solo entrepreneur and small business owner apart from competitors who provide the same service or similar product.
A professional consultant advising business owners, writers, and accountants can plan a color scheme for online activity and in-person communication.
Choose colors that are personally appealing and can represent the service or product offering.
Around Los Angeles, color schemes can be used to show the aqua in the ocean and bronze of the San Gabriel mountains or light purple and a shade of red for the sunset.
Colors may reveal the business owner’s personality. Teal is relaxing and calm. Silver and a complementary blue convey professional credibility and sophistication.
A shirt and slacks, business cards, portfolio, and thank you cards can all be the same color scheme. Use the theme on a website, blog, and e-newsletter.
First impressions count and color has an impact on perception, according to Satyendra Singh, who wrote a study on color in 2006 as an Associate Professor at the University of Winnipeg.
“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62-90 percent of the assessment is based on colors alone.”
Look at Virgin Atlantic airlines as a use of color to stand apart from the competition. Cabins use a mix of soft red and blue and make a luxurious statement even though the cost of a ticket may be less than other airlines.
The cabins of other airlines are brighter and less relaxing.
Color for corporations and the local entrepreneur is one way to stand out and stay within a marketing budget.
The full text of Satyendra Singh’s article “Impact of color on marketing” is available at www.emeraldinsight.com/0025-1747.htm
Log on to the Virgin Atlantic blog for a 2011 article showing the cabin’s interior.