Many businesses are under the mistaken impression that worldwide social media networks, such as Twitter, aren’t an effective means for generating leads and promoting local businesses. However, Twitter is a powerful lead generation and marketing tool if you learn to use it effectively.
Here’s how to make the most out of your Twitter account.
1. Keep the Focus on Your Target Market
There’s a balance here. You want to get as many followers as possible to establish yourself as credible, but you want quality followers, not just quantity. So you must reach out to your industry-related markets, while gathering as many legitimate followers as possible. But choose carefully, because there are many Twitter accounts out there that aren’t legitimate and can eventually hurt your online reputation.
Utilizing Twitter’s search feature, you can find people tweeting within a certain radius of your business, whether that is 5 miles or 100 miles. It is a powerful way to quickly find people who might be interested in what you and your business offer.
Managing increasing numbers of follower requests may become overwhelming for your small business staff. You can employ a service such as Twit Cleaner, Tweepsync, or Manage Flitter to automate this process. These apps weed out spam accounts and other illegitimate accounts that can hurt your Twitter reputation.
2. Tweet Regularly
No matter how many followers you have, you’re not going to be effective at lead generation if you don’t contribute quality content regularly. Tweet your blog posts, updates and changes to your websites, and important industry developments, business information, and special deals you’re offering. The key is to offer quality information, not spam or fluff content.
Some businesses tweet many times per day, but this can often irritate followers and lead to a drop off in your number of followers. Once per day is sufficient for some businesses like a trade show displays company, but many don’t do quite so well on one tweet per week. However, don’t let more than a week pass without reaching out to your followers with interesting, informative tweets.
3. Tweet Conversation Starters
Getting followers is one thing, getting them engaged is the next step. Instead of tweeting one way communications, ask them questions, ask their opinions, take surveys and engage them with conversation starters. This gets people tweeting back, and also gets them to spread your interesting message with other people.
Say you’re have a restaurant. Tweet to ask customers what they want to see on your new menu. Give them a few options to choose from and use hashtags to keep the conversation going. People love the opportunity to offer their input.
4. Establish Yourself as an Expert in Your Field
As you compose your tweets, begin establishing yourself as the go-to expert in your field. Offer sound advice, give consumers information on how to avoid problems or scams, and tell them what they need to know relative to the time of year. This sets you apart as an expert in your field, making you a local leader in the industry.
The important thing to remember about using Twitter and other social media in your marketing efforts is that it takes time. Social media builds like a snowball, slowly at first and eventually gaining momentum and growing more quickly. Have patience while you establish yourself and build leads for your local business.
What other ways do you use Twitter for business to generate leads locally?