For years, Clear Eyes (a leading brand for eye drops and other eye-care products) had actor/comedian Ben Stein (and his trademark nasal voice) as the spokesperson for Clear Eye products. But on May 30, 2013, Clear Eyes announced that award-winning actress/singer, Vanessa Williams is joining the brand as its new spokesperson. Williams (who has stunning blue eyes) will star in a national advertising campaign, which will include several new television commercials that begin airing in June 2013. She will also appear online in digital ads, on the Clear Eyes website and the brand’s Facebook page.
Williams commented in a press release: “As an actress I spend hours on stage under bright lights, reading scripts, sending emails and traveling on airplanes – conditions that create the perfect storm of dryness and irritation for my eyes,” said Williams. “I always keep my Clear Eyes eye drops with me, so I can immediately soothe and moisturize my eyes. It provides instant and long-lasting relief from dryness, redness and whatever irritates my eyes.”
On May 30, 2013, Prestige Brands Holdings, Inc. (the company behind Clear Eyes) held a media event in New York City to introduce Williams as the new Clear Eyes spokesperson. The assembled journalists were shown a sneak preview of two Clear Eyes commercials starring Williams. Her chief makeup artist Sam Fine was also at the media to demonstrate some of the work that he does for Williams, and she was a good sport to sit down and have reporters watch Fine apply a cosmetics touch-up to her face. Here is what Williams said when she did a brief Q&A at the media event.
What made you decide to become a spokesperson for Clear Eyes?
It came out of a personal tragedy, I guess. My dad died seven years ago. He was an organ donor, and we donated his eyes, his corneas, to the Eye-Bank of New York. I don’t know if you’ve seen our Eye-Bank posters or radio [public-service announcements], but my brother and I did a whole campaign about eye health and donation for eyes and how it was important for us to have my father’s memory and legacy live on through someone else.
So I was associated with eyes, and Clear Eyes knew that was my passion: eyes and eye health. They asked me to come along. It was a coincidence that when my lovely makeup artist Sam Fine … does my makeup, we always use Clear Eyes to make my eyes brighter in front of the camera, so it all worked out perfectly.
As many ladies know, we use eye drops for many things, but for beauty, it’s always a wonderful thing to feel fresh and wonderful. We just did a huge campaign. It’s really a beauty product. When you think about cosmetics and your lifestyle and also your appearance, your eyes are really important.
And being a spokesperson for Clear Eyes brand is something you can incorporate, especially when you’re on the red carpet, in front of the camera, and want to feel better when you have some [eye] irritation, but also make it part of your beauty regimen. So I’m happy to be the new spokesperson. I’m happy to work with a fantastic company.
You’ve been an entertainer for a long time. When did you start noticing that your eyes were being affected by your work?
When I was in front of the camera. When you’re singing, you’re in front of an audience, but when you’re doing a video, the lens is here. And even when you’re doing photo shoots, they can do touch-ups, but when you’re in front of a [film or video] camera, that’s when you don’t have a lot of choice.
When did you realize that you needed Clear Eyes products?
When I first saw myself [on camera]. And also, when you’re doing film, you’re being called on set at 2 in the morning and you’re exhausted. In the morning is the perfect time to use Clear Eyes. And at night, when you’re doing shoots. “Ugly Betty” or “Desperate Housewives,” those were all films and made into episodes.
It’s not like a half-hour comedy where you do it and you’re done. These are films. You can work crazy hours and work in extraordinary conditions as well. So it’s always part of my camera work.
For more info: Clear Eyes website
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Interview with Vanessa Williams for “Who Do You Think You Are?”