CEO and founder of vbeauté “It Girl” Julie Macklowe will launch brand’s expansion into 11 LOOK Boutiques, a subsidiary of Walgreens in July 2013. This luxury beauty brand that usually sells at high end department stores, is known for its luxe antiaging skincare and lip products formulated with Swiss Alpine Rose Botanical Technology, a plant praised for its ability to thrive in even the harshest of climates. vbeauté products, which are gluten, paraben, fragrance and nut & oat free, will now be accessible to a larger audience of customers looking for clinically proven anti-age skincare solution that works for all skin types.
Through a partnership with the Walgreens & Duane Reade LOOK Boutiques, the vbeauté collection will be able to take advantage of the retail chain’s self-service model, allowing the line to maintain the high quality ingredients it is known for, while passing all savings on to its vbeauté and LOOK Boutique consumers by lowering price points. This partnership allows luxe skincare to be accessible to all consumers, with products now ranging in price from $19-$53 for the full size products with vbeauté’s signature TSA friendly It Kit at $99. All product sizes, formulations and packaging will remain exactly the same – the same Swiss Alpine Rose Botanical technology is now available to everyone.
This summer, starting in July 2013, be sure to check out vbeauté at Walgreens and Duane Reade LOOK Boutiques (eight Duane Reade LOOK Boutiques located in New York City, one Walgreens LOOK boutique located in Los Angeles & two Walgreens LOOK Boutiques located in Miami).
About vbeauté: After years of searching for skincare products that could make a difference, Julie Macklowe, vbeauté founder, developed advanced skincare for the prevention of aging skin. As a successful hedge fund manager, It Girl, fashion socialite and mom, she needed luxurious result-driven formulas in a system that would meet her daily multitasking needs. vbeauté and the It Kit were her answer. Julie partnered with top molecular biologists to formulate her exclusive vComplex using the rarest botanicals and most advanced bio-technology available. vComplex is a potent Swiss cellular concentrate based on Swiss Alpine Rose Botanical Technology (ARBT), an age-antagonist that provides antioxidant protection in relation to UV damage, helping the skin naturally prevent the cycle of aging. vComplex makes vbeauté the first serious skincare designed specifically to stop signs of aging in their tracks…at any age.
Age-altering ingredients. Serious skin treatments. Innovative technology that works on a cellular level. vbeauté helps correct the sins of the past and protect the skin of your future. Prevent premature aging before it has a chance to happen. Put time control in your control.