You will be more effective at achieving your business goals if you are clear from the very start, not just on what your goals are, but on the underlying reason why you are doing your business. There are great books written on determining your why, but we will cover it here in a simple and quick way.
Why your why is crucial
Your why is the basic motivation behind doing your business and it’s not just “to make money,” it’s why you want to earn that money. You need to “drill down” to find what lies beneath that desire that the money is instrumental is satisfying. When you determine your why, write it down.
Review your why daily and it will give you not only clarity on why you are doing your new business, but it will awaken some emotional energy and motivation that will provide you with much needed focus and staying power as you do your daily business activities because you will be clear as to exactly why you chose to do this business.
Assuming your reason to start a business is to make more money, ask yourself–why? Why do you want more money? What will that money do for you? Perhaps you want to move into a nicer house or a nicer neighborhood. Ask again, why? Why do you want that nicer house or neighborhood? Maybe you determine that you want it more for the sake of your children than for yourself. Again, ask why?
Upon thinking, you may realize that you want to move to a nicer neighborhood because it will be a better place for your children to grow up and go to school. Do you see how this is different that simply “making money?” Your reason for building a business is starting to take on some emotion it didn’t have to start.
Keep going… Why do you want a nicer neighborhood and schools for your children? Maybe because you want your kids to be safe, have friends with better upbringing, be exposed to fewer bad influences and more good influences, and attend a higher quality school to get a better education. Great! But, why? Because I love my children more than anything and I want them to have great friends and a great education so they can be happy and become their best and go on to be happy well-adjusted adults with good jobs and enough money to do what they want to do and be happy–more happy than I ever was! okay. Now, you’ve found your why.
“I am starting this business because I love my children so much that I’ll do what it takes to increase the chances of them leading happy and prosperous lives through adulthood.” This example is over the top, but you should now understand the process.
It has been said that you know you’ve reached your why when you start to cry. Keep asking why until you find that emotional core. (make sure you focus on the positives that you want and not the negatives that you want to avoid.) This is what will best help you motivate yourself as you step out and start that new home-based business, or work toward any other related goal.
Write down your why and post it several places where you will see it daily. Actually read it often and try to awaken that emotion that you felt when you wrote it. Your why is much like the wind, and you need to be aware of how it is blowing to be able to raise your sails to capture it and go where you want to go! Reading—and feeling–your why and having a good cup of coffee is the best way to start your work day!