It doesn’t matter if you self publish or are published through a publishing house, it is your responsibility to market your book. In fact, your book marketing campaign needs to start before you even write the book. Fortunately, Long Beach authors have some help in this process with some supportive local bookstores.
Be warned: Don’t fall for the “if you write it, readers will come” mentality. It is false. And don’t think your publisher will promote your book effectively either … no matter how big the publishing house is. Regardless of who is publishing the book, you, as the author, are responsible for making readers aware of it.
Beyond getting readers aware of your book, there are other reasons you need to take responsibility for marketing your book. Here are three of them.
Build your brand
Whether what you write is fiction or nonfiction, you need to build a platform or brand around yourself. People often buy books based on who wrote them … many readers will buy a book by certain authors without even finding out the topic or what the book is about.
Think about this: Is every book that Stephen King writes great? Doubtful. But will his loyal fans buy each new one anyway? Yes. This is because he’s built a brand.
A good way to build your brand is to start locally with events at local book stores. Both Apostrophe Books and Gatsby Books are friendly to local authors.
One stream in a deltaYour book needs to be only one stream in a delta of streams of income for you and your business. In fact, it won’t bring in much money by itself at all … but it will attract business and attention that can and will result in income.
You need to make sure that your book ties to other things you are doing in your business so that when someone finds you through your book, you have something else to market to them.
Building your list of followers and prospectsYour book can be an excellent tool for attracting people into your marketing funnel. Your publisher isn’t going to add people to your list when they sell your book … that doesn’t help them at all. You need to be marketing your book in such a way that people will come to your website or landing page and opt-in to your list.
For example, here are some ways to build a list using a book:
- Tie the book to a charity and make registering the purchase a requirement for the donation.
Provide a reader’s guide to your book that can be downloaded once the person signs up to the list.
- Offer a related video or audio that helps readers engage with the topic of your book more effectively.
For an example of the first two in action, visit CarmaSpence.com/57secrets. This is a opt-in page for the recently published book 57 Secrets for Branding Yourself Online. When someone purchases a copy between now and Dec. 31, 2013, and registers it on this page, $2 will be donated to the Unstoppable Foundation. In addition, the readers will also receive a Reader’s Guide and Action Plan that helps them make sense and use the 57 secrets included in the book.
Would you like to shine the light on your writing brilliance? Make your online footprint support your goals as a writer? To learn how Carma Spence can help you own your awesome in business and life, and increase your visibility online visit www.carmaspence.com.
Want to help build children in Africa? Grab a copy of Spence’s latest book, 57 Secrets for Branding Yourself Online, and register your purchase at CarmaSpence.com/57secrets. Not only will $2 be donated to the Unstoppable Foundation, but you’ll receive a Reader’s Guide and Action Plan, as well!
NOTE: Are you a writer, author or editor connected to Long Beach in some way? Please contact me … and you can be a part of my series of profiles of local writers!