A business not having a website is like a teenager not having a cell phone. Think about it. If you took a cell phone away from a teenager what do you think would happen? Their entire world would shatter (or so you’d think that’s what was happening!). Now, if you take a website away from a business their entire world may not shatter. But, a large portion of their business and sales will.
Businesses Need Exposure
You are never going to be able to get more information to a larger audience than with the Internet and a website is a great way to do just that. Statistics show that customers are far more likely to do a quick Google search when deciding whether or not to do business with a new company. The last thing you want is for them to do a search for your company and not find anything; or worse only find negative information. A website is a way to speak to those customers who are not at arm’s reach.
Your website should be your main marketing hub
Not only is your website a great way to get exposure and get your message out to a large audience, it should act as your main hub. What we mean by that is your website should qualify and help you convert new leads. All of your marketing efforts should point towards your website. Whether it’s for your potential customers to gain new information, contact you (so find your contact information), or simply purchase your product; all of your marketing initiatives should push down the funnel to your website. You can see the issue here if your website doesn’t do its job properly or isn’t in existence…
Other benefits of having a website
Having a website is going to give customers 24/7 access to your business. Have you ever had a customer call with a question outside of your business hours? If you had a small business website this wouldn’t be an issue. Websites are also extremely easy to update. They are a convenient way to keep your customers updated on all of the most current business related information. Having a website also gives your business credibility. The millennial generation looks first at your online presence; 9 times out of 10 before they will buy your service. If you don’t have a website, what do you think the result of that purchase may be?
Interested in learning more? Visit us here: www.bottomlinemarketing.ca/small-business-website-design
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