WJLA-TV may have announced it was putting its’ TV properties up for sale about a month ago, but it looks like the ABC 7 DC affiliate is taking steps today to become an owned & operated ABC station.
Not only did ABC unveil their new modified logo for the new 2013-14 season, but WJLA’s first sign of O&O status came as their updated logo appeared during ABC shows looking similar to O&O’s like WPVI, WABC, WLS, KABC, KTRK, KGO, KFSN, & WTVD.
First signs of the new modified look came Wednesday as ABC slowly phased out their previous logo during network programming when running ID promos for new shows.
So now that the look is obvious, this examiner will take a stand to say that Albritton Communications needs to sell WJLA-TV to the ABC Television Network.
The obvious reasons are that Washington, DC is a top 10 Designated Market Area ranking at #8, and that WJLA is the largest network affiliate ABC does not own.
Plus, WJLA is a solid #2 in the ratings behind WRC-TV, and WJLA just beat out WRC for #1 at 11 p.m. in the latest 2013 May sweeps, reports WJLA.
Once ABC buys WJLA, ABC can do a major overhaul on the ABC 7 DC affiliate gutting it out and turning it into a true ABC owned and operated station turning it into a cash cow.
For this sale to happen, ABC needs to sell smaller market stations like KFSN & WTVD so ABC has cash to buy WJLA along with other investors involved (Newschannel 8 not included, Time Warner should buy it and create DC8 after NY1).
Once the transaction is complete, ABC must transform their Washington bureau and surrounding properties they may own into the new location for channel 7 (great money saving move).
In the process, the new channel 7 must use a new news format, look, & name the same like “Action News” WPVI (recommended), or “Eyewitness News” WABC.
When decided, channel 7 must obtain a new identity calling itself 7ABC (looking like 6ABC of WPVI) and new call letters WSDC-TV (7 District of Columbia), or original WMAL-TV (maybe even WDMQ-TV after this examiner).
Following the news, the new channel 7 can create new local programs dealing with community issues, public affairs, politics, and lifestyle (look to WPVI for help).
ABC too must program channel 7’s daily schedule to exactly replicate WABC & WPVI like placing “Katie” at 3 p.m. and launching a brand-new 4 p.m. newscast to compete with WRC.
Also, ABC must implement their new WATCH ABC live & on-demand video service (already happening in New York & Philadelphia) in the Washington, DC area as a great way to launch the new channel 7.
And the finishing touch to this metamorphosis is changing channel 7’s website name from WJLA.com to “7dc.com” connecting it truly well to 7online.com of WABC.
Even before these recommendations, WJLA-TV over the past 12 years has identified itself in very small ways being like an ABC O&O station via logo, news music, and even carrying the “6ABC Thanksgiving Day Parade” from WPVI.
Viewers within the Washington, DC viewing area want an ABC station that’s owned and operated allowing channel 7 to provide not only a great news product, but present a great connection & feel to people living here that are from New York & Philly, & even from DC.